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Sivers books should be on everybody’s book shelf. This is a must read book. It’s chock full of vintage Derek Sivers mic drops, wisdom, and hilarious anecdotes. So how do you come up with video topics? Definitely a book you want to come back to every so often, I read it twice already. Dan Kennedy’s books and work was hugely influential in my work, and I was one of the early online marketers back in 2006, as a result of what I learned through Dan. That’s why you’ve likely noticed an increasing amount of legal services content on your favorite video streaming platforms. Even though the book is focused on helping musicians in the music industry, the [marketing concepts](http://git.robotcz.com.cn/mauriciosachse/9812solicitor-article/wiki/Marketing+For+Law+Firms+-+The+Story) and ideas can be applied to all businesses. What they do: Kazoo Media focuses on media planning and buying services in addition to marketing strategies. I often come back to this book for inspiration and copy pieces to share with friends. The most memorable parts are the stories - buying pizza for the Berklee class when you overheard the guest lecturer say he hadn’t had time for lunch, Griffin House telling the audience to take a CD even if they couldn’t afford to pay, the 3 Warner Chappell songwriters who gave surprise gifts to the unknown guy at the bottom of the totem pole, and the guy who sold 8000 of his album by driving around at night playing it loud thru his car speakers. Never trick people through your blog post title or even email title. Derek Sivers is one of my heroes.
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