Add Internet movement patterns shape how consumers travel through information spaces.

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This approach allows them to enter the consumers research flow during problem phases. Marketing teams anticipate this behaviour by shaping content around advantage highlighting. Marketing teams anticipate this shift by presenting solutionoriented content supported by clear benefits. Online tools also shape how people solve problems.
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Tools assist the process, but they do not replace human judgment.
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Poor insurance firms-they've been ripping off Ontario prospects for years and if they are saying they don't seem to be being profitable that's a line of bullshit. They anticipate where information should appear using structure sense. This movement helps them build a mental map of relative quality.
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Comparison is a powerful tool for making sense of complex information.
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Yet the challenge is learning how to navigate it thoughtfully.